Dating apps should be the catalyst and facilitators of the entire introductory phase, and they should help as a friend would, but they ignore how complex, yet simple and slow, the whole experience of getting to know a potential love interest is in real life.
The intentions and the private information are distilled like in a game of poker, not like a slot machine.
Unlike Tinder where the matching happens as you swipe or Coffee & Bagel which offers fresh candidates once a day, Closer advocates for free unlimited browsing.
“Do you know Francesco can cook a fantastic Carbonara?Like a game of poker, the profile should reveal your persona only with the increase of mutual interests shared between matches.Say, you select your match and you toss #climbing, they toss #hiking.Given that nobody knows when the right time to message is, the app itself will regulate the ‘messaging moment’ by bringing everybody together.
Think of it almost like how TV shows used to get people attention at prime time.
Whether you are a gen-Z, millennial or a recently separated 40-something, chances are you have heard of or used Tinder enough to understand how brutal dating can be.