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Frind, 30, doesn't seem like the sort of fellow who would run a market-leading anything.
Quiet, soft-featured, and ordinary looking, he is the kind of person who can get lost in a roomful of people and who seems to take up less space than his large frame would suggest.
Like most of his advertising deals, this one found Frind.
"We're trying to convince Max that we're interesting," she says sweetly.
He always says exactly what he thinks."With friends and family, Frind expresses affection through playful pranks.