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All products recommended by Engadget are selected by our editorial team, independent of our parent company. If you buy something through one of these links, we may earn an affiliate commission.For nearly as long as humans have used computers, they’ve used them to find love — or at least some… And after the release of the first i Phone in 2007, the smartphone revolution led to an explosion in mobile dating apps, which capitalized on new mobile GPS technology to streamline the process even further.It makes sense, then, that Tinder would want to focus on the college campus.The service works by prioritizing the profiles of your fellow students first; you can also be matched with students at other schools.If you're interested in using Tinder U, it is rolling out now on i OS devices.It's limited to students at four-year, accredited, not-for-profit schools that have an in-person, rather than online, classroom setting.Well, also consider that 15.5% of women, 9.6% of men, and 7.4% of other genders use the apps purely for an ego boost. A significant number (10.2% of women, 9.6% of men, and 11.1% of others) are also primarily using the apps to find friends, though exactly what type of “friend” they’re looking for isn’t specified.

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For 34.1% of surveyed female college students, entertainment is the #1 motivating force to use dating apps.

The same is true for 29.7% of males and 33.3% of those who identify as neither male nor female.

Of Tinder users, 34.4% of said entertainment was their primary motivator, but they weren’t the only ones: Bumble (27.1%) and Grindr (23.3%) users also ranked it as their main reason.

In fact, Bumble beat out Tinder in users primarily looking for hookups, 9.6% to 9%. In a more heartwarming turn, more people overall are using the apps to find love (11.5%) than to find hookups (8.8%).

(Among men, however, hookups are still the third-most popular reason for using the apps, with 14.8% choosing them as their primary reason.) For the romantics seeking love via phone screen, Match, one of the oldest in the game, is still the top stop, though Ok Cupid and Coffee Meets Bagel users also rated love as their primary goal.

So, it’s not a shock that everyone is asking the same question: What do Millennials want from a dating app, maybe it’s the same things they want from apps that pay? As far as dating apps go, concerns might have been overstated: That’s almost four times as many as who indicated they used it for hookups, and more than twice as many who said they were looking for casual dating. The GPS-based app, which pioneered double-matching and “swiping left,” was the the most popular app by far, used by 84% of the college students we surveyed.