Dating service marketing graphs
The same survey also found that dating platform or app usage was more popular with male internet users than among female ones.
Dating sites and apps were most popular among younger internet users - 14 percent of U. internet users aged 18 to 34 years were currently using dating sites or apps and a further 29 percent had done so previously.
Online dating is no longer seen as a last attempt for the desperate and lonely to find their soul mate.
Another 33% of people try finding for a right partner.
In the US, online dating is the largest industry after the pornography.