Annual revenue from the online dating industry
“A lot of Nerve content is similar to the kind of content that is going viral now — funny, short, a little bit surprising, a little earnest.I think it was a very smart acquisition for that reason,” he says.Dating Services are generally characterized by their search functionality which enables its users to establish interpersonal relationships via the internet.This includes the focused search for life partners, flirts or sexual partners.The couples membership runs per month; the one for singles starts at per month.MORE: Fast-growing dating apps The young company has accepted more than million in funding from a number of high-profile venture capital firms such as Khosla Ventures.
Wednesday, How About We will launch How About We Media, which contains four websites that will be free to all and independent from the company’s pay memberships: The Date Report, Swimmingly, Famously, and Nerve. Readers may remember as one of the first popular web-only magazines, launched in 1997 as a somewhat edgy place for opinion, fiction, and essays about sex.
And we think that’s the way to beat IAC.” MORE: e Harmony’s algorithm of love It’s a tall order.
IAC’s only real competitors in terms of size are e Harmony and Spark Networks (LOV), which owns JDate, Christian Mingle, and others.
(For more, see “Hookup app Tinder wants to change its image.”) Traffic to has been relatively small — 1 million monthly uniques on average for the past few years — but the site did see a big traffic boost, close to 5 million uniques, in the past month as How About We’s writers have begun posting fresh content to it.
The company is banking on continued traffic growth in the months to come as its writers post more frequently.
(Those partners include AARP and New York .) And if traffic on the four sites does measurably increase, the company can make a more compelling case to advertisers, stoking further growth.